What difference is there between sending press releases and sending press invitations?

A press release is basically an announcement which aims at informing people. A press invitation is used to invite the members of the media to an activity or meeting as its name suggests and it is expected the journalists who receive the invitation to reply.

With the help of Faselis’ press invitation, journalists can inform the senders whether they will be attending the event or not; in other words, they enter the RSVP information in the link given in the invitation. In addition, they can click on other links in the press invitation and automatically save the activity to their agenda.